‎Our Founder

Learn about his history and work

Juan-Carlos Martínez

Our Founder

Juan Carlos MartinezJuan-Carlos Martinez is an entrepreneur, management consultant and teacher who is a passionate change agent for global organizations to reinvent, refocus, and disrupt into more nimble, quick-to-change enterprises.


As Founder and Managing Partner of Altair Management Consultants since 2002, Mr. Martinez inspires and guides senior management on business transformation in a wide range of industries including automotive, banking and insurance, energy, and retail. He directs international operations from his Boston office while overseeing additional branches in Barcelona, London, Madrid, and Mexico City. Mr. Martinez’s professional portfolio also includes eight years at A.T. Kearney, two years at Quark Consulting, and two years as a plant engineer.


Mr. Martinez received his MBA from IESE, Barcelona and an MSc in Chemical Engineering from the University of Barcelona. His extensive knowledge and experience have shaped his innovative approach to transforming small and large corporate structures into strategically thinking, quick-to-respond, and future-focused organizations. His role as VP and Director of the Board of the Spain-US Chamber of Commerce in Miami formulates his business vision in a global world. He has worked in more than 20 countries where multinational companies such as Santander Bank, Walmart, Repsol, and Mercedes-Benz have sought his counsel as a management consultant.


Mr. Martinez has taught senior executives and graduate students in Operations Management, eBusiness, and Enterprise Transformation and has designed graduate programs in eBusiness and Operations Management at both IDEC, Pompeu Fabra University in Barcelona, and CIT-Catalonian Institute of Technology, BarcelonaTech University. He has been also lecturer at Babson College within Technology, Operations & Information Management area.


Inherent in running a company is an ability to lead, mentor, and teach. Mr. Martinez deftly moves between his multiple roles with the guiding principle to treat students and clients with respect and affection, recognizing value in everyone and through purposeful questioning change and learning will occur. He has a contagious enthusiasm for possibilities and solutions both in the classroom and in the board room.


Academic Degrees
  • MBA, IESE Business School, University of Navarra
  • MSc. in Chemical Engineering, University of Barcelona
  • BSc. in Chemical Engineering, University of Barcelona

“I am a marathon runner, and I see the match in the long run since you can always see a positive side in any situation”


— Juan Carlos Martínez, Founder
Arriving to Finish Line at Boston Marathon
April 15, 2019


The Consulting Profession – Video (15 min.)

My personal view of consulting and why this profession is so compelling and exciting

Enterprise Analytical Management – Document

Content about how to put analytics revolution to work to become The Analytical Company

Enterprise Analytical Management – Video (52 min.)

Juan-Carlos Martínez delivers a conference based on previous content

Enterprise Analytical Management – Video (45 min.)

Round Table that discusses critical issues EAM implementation in different sectors

Digital Disruption – Video (2 min.)

Advise to companies on how to adapt their business models to the new era of analytical and digital disruption

Banking Analytical Management – Article

How a bank can embed analytics in its value chain

Evolution of US Bank Branch Network: An Ecological System Dynamics Approach – Article

Using system dynamics we predict how many branches remain open in 15 years

Analytics to COVID-19 crisis – Article

Under this unprecedented times, how system dynamics helps in strategic planning

A day in the life of a Top Executive – Video (15 min.)

Round table that discusses principles on how top executives organize their time

We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.

Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

These cookies are necessary for the website to function and cannot be switched off in our systems.

In order to use this website we use the following technically required cookies.
  • wordpress_gdpr_allowed_services
  • wordpress_gdpr_cookies_allowed
  • wordpress_gdpr_cookies_declined
  • pll_language

Decline all Services
Accept all Services